Instagram has become a vital part of our digital lives, and keeping current on the latest trends and statistics is essential. This article comprehensively examines what’s happening on the platform and how it might affect your business or organization. Overview of Instagram Statistics In September 2017, Instagram had 800 million monthly active users. Now it has over 1 billion. 500 million of those 1 billion users use Instagram every day. 80% of users follow a business on Instagram. 72% of users say they have purchased because of something they saw on Instagram. In the past few years, Instagram’s growth has…
