The Impact of Impressions and Reach When marketing and promoting your brand, one of the most critical metrics are impressions and reach on Instagram; impressions and reach refer to the number of people who view and interact with your post. Understanding these metrics and how they affect your content can help you optimize your Instagram strategy and achieve better results. Understanding impressions is essential for determining how many people are seeing your content. An impression is counted each time someone views your post, making it an effective way to measure the engagement of your posts. Reach, however, looks at the…
