Posted on

A Comprehensive Look At The Latest Instagram Statistics And Trends To Know

Instagram Statistics And Trends

Instagram has become a vital part of our digital lives, and keeping current on the latest trends and statistics is essential. This article comprehensively examines what’s happening on the platform and how it might affect your business or organization.

Overview of Instagram Statistics

In September 2017, Instagram had 800 million monthly active users. Now it has over 1 billion.

500 million of those 1 billion users use Instagram every day.

80% of users follow a business on Instagram.

72% of users say they have purchased because of something they saw on Instagram. 

In the past few years, Instagram’s growth has been steady and shows no sign of slowing down. With such a large and engaged user base, it’s no wonder that businesses are increasingly using the platform to reach their target audiences. 

If you’re considering using Instagram for your business, knowing the latest statistics and trends is essential to make the most of the platform.

User Demographics

Instagram has over a billion monthly active users and 500 million daily active users.

The average Instagram user spends about 53 minutes per day on the app.

Instagram is most popular with people aged 18-29 and 30-49. Women make up 38% of users, while men make up 62%.

There is a nearly equal split between urban and rural users, with 51% being from urban areas and 49% from rural areas.

Engagement Rates

As we all know, engagement is critical to social media success. And when it comes to engagement rates, Instagram is king.

A recent study by Forrester found that Instagram has an engagement rate of 4.21%, which is nearly ten times higher than that of Facebook (0.41%) and almost double that of Twitter (2.12%).

So what does this mean for businesses and brands?

Instagram is a great platform for reaching and engaging your target audience.

Instagram has over a billion monthly active users and a high impression rate. And according to eMarketer, Instagram will continue to increase, with an estimated 2.8 billion monthly active users by 2021.

So if you still need to get on Instagram, now is the time to start!

Growth and Reach

As of June 2018, Instagram has reached 1 billion monthly active users. This is up from 800 million in September 2017. Of these users, 80% are outside of the United States.

The platform is seeing strong growth in many countries around the world. For example, Instagram has seen a 23% increase in usage in Brazil over the past year. India is also a key market for Instagram, with 27% growth year-over-year.

Instagram is used by people of all ages but is particularly popular with young adults. 59% of 18 to 29-year-olds use the platform. This age group is also more likely to use Instagram daily than any other age group.

90% of brands now use Instagram as part of their marketing strategy thanks to its large and engaged user base.

What does all this mean to you? If you still need to get on Instagram, now is the time to consider it as part of your social media.

Following the tactics to large user base and global reach and impression, it’s an excellent way to connect with new and existing customers.

Instagram Ads Statistics

Over 1 billion people are active on Instagram every month. It is now the second most popular social media platform after Facebook.

Instagram is becoming increasingly popular among businesses and individuals, so understanding the latest statistics and trends is imperative. Here are some key Instagram stats that you should know:

-Over 80% of users follow at least one business on Instagram

-More than 200 million users visit at least one business profile daily

-An Instagram ad gets 75% of users to take action, such as visiting a website

Given these statistics, it’s clear that Instagram is a powerful platform for businesses to reach their target audiences. And with the right strategy, your business can succeed on Instagram.

Influencer Marketing Statistics

In recent years, influencer marketing has become increasingly popular. Influencer marketing can be incredibly effective, with studies showing that it generates 11x more ROI than traditional forms of advertising.

But as with any marketing strategy, there are certain risks and challenges associated with influencer marketing. That’s why it’s essential to always be up-to-date on the latest Instagram statistics and trends. This way, you can ensure your influencer marketing campaigns are as successful as possible.

Here are some of the essential Instagram statistics and trends to know in 2020:

  1. There are over 1 billion active monthly users on Instagram.
  2. 63% of users use Instagram to discover new products and services.
  3. 75% of users take action (such as visiting a website or making a purchase) after being inspired by an Instagram post.
  4. The average user spends 53 minutes per day on Instagram.
  5. The average engagement rate for influencers is 4%.

Post Types & Popular Topics

Instagram is home to different content, from personal posts to branded content and everything in between. And with over 1 billion monthly active users, there’s a lot of content to be found on the platform.

Regarding posting types, the most popular content on Instagram is photos, followed by videos. This is no surprise, as photos are highly visual and easy to consume on the platform. Videos are also becoming increasingly popular, offering a more dynamic and engaging experience than photos.

As for popular topics, travel and fashion are two of the most popular categories on Instagram. This is likely because both are highly visual and offer an escape from the everyday grind. Other popular topics include food, beauty, and fitness.

Tips For Increasing Your Engagement Rate

When it comes to Instagram, engagement is critical. The more engaged your audience is with your content, the more likely they will continue following you. You can increase your engagement rate by following these tips:

  1. Use relevant hashtags: Hashtags are a great way to reach new audiences and get your content seen by more people. When choosing hashtags, research popular ones relevant to your content.
  2. Post-quality content: This should go without saying, but it’s essential to post high-quality content if you want people to engage with it. No one wants to see low-quality photos or videos, so ensure your content is up to par.
  3. Use calls to action: Asking your followers to like, comment, or share your content is a great way to encourage engagement. By using calls to action, you’re giving them a specific reason to interact with your post, which will help increase the chances that they do it.
  4. Respond to comments: Showing that you care about what others say will significantly increase your posts’ engagement. Don’t forget to respond to comments, even if it’s just a simple “thank you!”


Instagram continues to be a significant player in social media, and its impact on businesses, brands, and influencers cannot be denied. This platform is here to stay, with more than one billion monthly active users worldwide. By looking at the latest Instagram statistics and trends, you can better understand how to use this platform to build your business or personal brand. Keep these facts in mind as you develop content for your audience so that you can engage with them effectively and maximize your impression and reach!